Cookie Free World

Digitex Technologies

How the cookie less world will change the web and what will be the impact of Google Analytics 4?

When Google announced that it would be phasing out third-party cookies within its Chrome browser by 2022, the internet advertising industry was sent into a tailspin. The cookies in question are used by ad tech companies to track people across the web and serve targeted ads. Without them, it would be much harder for those...

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