You might be surprised to learn that, according to recent research, SEO leads have a 14.6% close rate. That means that, of all the leads generated from SEO, nearly 15% are converted into sales. While this is a relatively high success rate compared to other lead sources, there is always room for improvement. In this […]
When Google announced that it would be phasing out third-party cookies within its Chrome browser by 2022, the internet advertising industry was sent into a tailspin. The cookies in question are used by ad tech companies to track people across the web and serve targeted ads. Without them, it would be much harder for those […]
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