The Reality of SEO
You might be surprised to learn that, according to recent research, SEO leads have a 14.6% close rate. That means that, of all the leads generated from SEO, nearly 15% are converted into sales. While this is a relatively high success rate compared to other lead sources, there is always room for improvement.
In this article, we’ll discuss SEO expectation vs reality and how to take advantage of the 14.6% close rate for SEO leads and offer some tips for improving your own lead conversions.
SEO is one of the top ways to generate targeted traffic
The traffic that is generated is targeted directly to your desired audience, mainly through the use of KEYWORDS, covered in more detail later in this article. Inbound targeted leads, yes please! How does it work, a potential customer “in discovery stage” is searching Google right now, for a product, service or has a question that contains your keywords.
However It’s important to understand the difference between an idealistic expectation of SEO and what is realistically achievable. People often believe that SEO efforts will quickly result in increased website traffic, while SEO is an effective way to generate consistent targeted traffic this is a process that requires dedicated effort and time to build up organic search rankings. If you are looking for quicker results, you may want to consider other strategies such as PPC and email marketing to your database. Additionally, taking help from any expert SEO service London can help.
SEO, In an ideal world
SEO efforts would result in increased website traffic and top search engine rankings in a short period of time; however, this is only sometimes the case. SEO takes time to work effectively, currently the industry standard is between 6 months to a year. The results depend on a variety of factors out of your control, for example, the competition and search engine algorithm updates can affect your SEO efforts.
To be successful with SEO It is important to have a comprehensive understanding of the process, and research is key, it’s important to stay up to date with the latest developments in the industry, know who your competitors are and their SEO strategies. This will help you to understand what is working and what is not. Ultimately, SEO is an ever-evolving landscape and it is important to be realistic when setting expectations.
Why SEO leads have such a high close rate
The answer lies in the quality of the leads. When someone searches for a product or service online, they are likely to be further along in the buying process than someone who finds a business through other means. Therefore, these leads (that are produced by a gooddigital marketing agency London)are more likely to result in a sale.
With this in mind, there are a few strategies you can use to maximise the 14.6% close rate for SEO leads. One way is to focus on creating content tailored to the needs of your target audience. Creating content that speaks to their interests can draw in more leads and increase the likelihood of conversion.
Optimise your website for mobile devices
According to recent studies, more people are using their phones to search the web and make purchases. By ensuring your website is mobile-friendly, you can improve the user experience and increase the likelihood of conversion. Responsive websites (those that change shape and size depending on the device they’re used from are incredibly important for SEO success. With more people accessing the internet from mobile devices, a website that responds to the ) size and orientation is essential for providing a good user experience.
This, in turn, helps improve your website’s visibility on search engine results pages, as Google and other search engines prioritise sites that offer a good mobile experience, having a responsive website helps reduce the need for duplicate content, which can negatively affect SEO rankings. In short, responsive websites provide a better user experience, improve visibility on search engine results pages, and help reduce the need for duplicate content, making them an essential part of any SEO strategy.
Keywords: what are they and why are they SO important?
Essentially, keywords are the words or phrases that you type into a search engine, such as Google, to find a specific answer, service, or product. They are important because they allow you to target specific topics, and they help search engines to determine what results to provide you with. By using relevant keywords in your content and making sure they are included in the titles, descriptions, and headings, you can make sure that your website or content is more visible in search engine results.
Keywords are essential for SEO because they help search engines understand what your website is about and how it should be ranked in search results. By using more keywords, you can ensure that your website is more likely to be seen by potential customers and that it will rank higher in search engine results. Additionally, using keywords can help you target specific topics and niches, which can help you get more website traffic and leads.
Is your website up to date?
Outdated websites can be difficult to navigate and slow. The user experience (UX) of a website is very important because it determines how user-friendly and enjoyable a website is to use. UX is important because it affects how users interact with and perceive a website. Good UX can lead to increased user engagement, increased customer satisfaction, increased conversions, and more. It can also help to reduce bounce rate, improve search engine rankings, and enhance the overall user experience. Ultimately, having an optimised UX on a website is beneficial to both users and businesses.
By utilising these strategies and taking advantage of the 14.6% close rate for SEO leads, you can increase your lead conversions and grow your business. Good luck!
How can Digitex help?
Starting packages include keyword and competitor research to identify the best terms and phrases to target, technical SEO, on& off-page optimisation to ensure the content and structure of your website is optimised to rank well in search, and link building to ensure your website is connected with the right sources.
We also offer additional services such as content marketing and to help you further improve your website’s performance.
So, if you are looking for a good digital marketing agency in London to solve all your marketing problems once and for all, get in touch with us! Here at Digitex Technologies, we pride ourselves in offering the best SEO services London. Contact us today to find out more!