Be it the fashion boutique that buzzes with crowds every weekend or the café selling the best doughnuts ever, every business operating on the streets of London today needs to embrace the dynamics of advertising. With everything going online, businesses must market digitally to stay afloat.
Two of the best and most effective ways to do this are through Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) marketing. When combined, these two techniques can skyrocket your growth. In this blog post, let us delve deeper and understand how the combination of SEO and PPC can do wonders.
What are SEO and PPC?
Short for Search Engine Optimisation, SEO refers to enhancing your business’s online presence to help it rank better on Google. An SEO agency in London ensures your website and content are relevant and easy to find. The higher it ranks on Google, the more customers it will attract.
PPC, on the other hand, is a Pay-Per-Click marketing campaign in which you run ads and pay whenever someone clicks on them. A PPC agency in London can help you customise your ads using the right keywords targeting the right audience for your business.
Using both strategically can make your business successful – and this is exactly what a great digital marketing agency does.
How Do SEO and PPC Balance Each Other?
While SEO is considered a long-term growth tactic, PPC produces immediate results until you stop paying for the traffic. In recent times, a combination of both has become the core marketing strategy of many successful brands because they complement each other while making up for the gaps. Here’s a closer look:
PPC can speed up SEO keyword testing
Thanks to the tedious keyword testing process, arriving at keywords that convert can take ages. A testing failure can negatively impact your SEO score. But with PPC in the picture, you can test keywords at turbo speed.
All you need to do is pick a set of keywords and run a PPC ad campaign using them. Once done, you’ll get a comprehensive report on which keywords get the greatest number of clicks and ultimately lead to conversions. Using this data, you can plan a more effective SEO strategy and optimise your content accordingly. What used to take months can now be done within days, especially with professional assistance.
SEO can boost your PPC click-through rates (CTR)
Paid search results receive a great boost when paired with organic search listings. A website that receives both organic and paid traffic is more likely to be trusted by customers. SEO provides the organic reinforcement that paid search results need. With your ads running across London (or any other location) and your website ranking on the first page of Google, you gain a competitive edge.
PPC enhances your website’s retention rate
Only a handful of users convert on their first visit. Influencing a customer to return organically and take action often requires going the extra mile – but not anymore. With PPC, you can show targeted ads to past visitors as they browse. No matter which website or social media platform they are on, such small ad reminders can work wonders. This effect is possible only through a combination of SEO and PPC.
Step up ads with organic traffic
An SEO-optimised website strengthens your brand positioning as it ranks higher, building credibility with potential customers – especially those in busy cities like London or Essex. This makes your ad campaigns even more effective, converting clicks into regular customers.
How to Put This Marketing Approach into Practice
Here’s your ultimate guide to integrating SEO and PPC into your marketing strategy:
Test your ad and landing page content
This involves testing for a consistent brand voice throughout. The aim is not just to ensure a frictionless user experience but also to boost SEO scores and level up your PPC campaigns.
Keep retargeting organic visitors through ads
When a potential customer is closest to deciding, it becomes important to bring them back to the website and help materialise that decision. This can be done swiftly through a friendly PPC reminder ad while they are browsing.
Monitor SEO and PPC results
It’s important to keep track of your SEO rankings alongside your PPC spending. A comprehensive report makes it easier to understand what’s working best and what needs improvement.
As one of the leading digital marketing and PPC agencies in Essex and London, we at Digitex Technologies can help you combine SEO and PPC for a robust marketing strategy. Our ongoing support ensures that your SEO tactics and PPC campaigns stay up to date and deliver maximum value. We continuously monitor every campaign and make adjustments where necessary, so you can get a good ROI. To know more, reach out to our PPC and SEO agency in Essex or London today.
FAQs
Which one should a business use first – SEO or PPC?
Using both can help you skyrocket your business since it is a more holistic marketing approach.
When will I obtain results after applying these two?
SEO performance typically takes 3–6 months to yield results. PPC, on the other hand, generates immediate results once launched.
How much does an SEO and PPC agency in London cost?
The cost varies depending on the number of keywords you choose.
How can PPC ads benefit SEO rankings?
PPC ads can help identify the most effective keywords for guided SEO content, making optimisation more targeted than ever.
I have applied both SEO and PPC. How do I ensure the strategy is working?
Track website traffic, SERP rankings, and the return on ads. These metrics will give you a clear picture.