Digital marketing, its huge, it covers a vast array of services and it is often overwhelming! There are constantly changing algorithms, new technologies, trends, hashtags, and all the jargon to go with it. Where do you even start!? Below are some of the most common issues we see and how to solve them…
Let’s start with websites. It’s not just a pretty face or virtual shop front; it’s a powerful tool for attracting and engaging customers. Don’t get tied up on showcasing your company’s preferences and aesthetics, focus on catering to the preferences and needs of your target audience first, then the brand and then the aesthetics. The website’s design and content should be tailored to attract and engage customers and facilitate the achievement of business objectives. Don’t get us wrong; having a visually appealing website is great, but flashy or eccentric design elements may not necessarily align with the preferences and expectations of your intended audience. So, approach this with information and facts. Understand your audience, their needs and wants and then design around that!
Next up is content creation. It’s not just for SEO, Google has gotten wise to this approach and will now penalise websites that keyword stuff their content. Content is king but engagement is queen! Quality content will boost SEO rankings, but its value extends far beyond this aspect. Well-crafted and relevant content establishes a connection with customers. Use this opportunity to foster engagement, and enhance brand loyalty. Prioritise content creation as an integral component in your marketing strategy! See the value and potential, and go on to create long-lasting relationships with your target audience.
Now let’s tackle SEO. SEO alone won’t solve your sales issues, sorry. Yes, improving search engine rankings will bring more traffic to your website, however a good digital marketing agency will make sure you have a wider understanding of what SEO really entails, whether they are based in London, Birmingham, or Timbuktu! Websites need to be properly optimised, be it design (for the user experience), lead magnets (to capture the users emails), content (to keep the user engaged) or the more technical aspects (site speed being too slow). In short, increased traffic may not translate into tangible sales growth. A good digital marketing agency will provide you with a strategy and should address the entirety of the lead generation process to conversion. If you are seeing good traffic but less conversion, they should be at hand to help out and give some tips on how to get things moving in the right direction!
Often misunderstood, Social Media is up next. It’s not just a place for cute cat videos and memes (although for some industries these posts have their place). Social media is a powerful tool for reaching your target audience, with a huge potential to reach new and prospective clients- thus, building your brand. Social media marketing statistics show that 64% of shoppers ended up making a purchase after seeing brand content on their social media platforms. Social Media definitely contributes to driving sales, in the form of providing social proof (more on that a different day). There is a catch though- you can’t just post random content and hope for the best. You need to have a well-thought-out social media strategy that aligns with your business objectives and engages your target audience.
Finally, let’s talk about the importance of data. We know it’s not the most exciting topic, but it’s essential for making informed decisions about your marketing strategy. Utilise data to track your performance, identify areas for improvement, and adjust your strategy accordingly.
Remember these key points:
1) Cater to your target audience
2) Prioritise quality content
3) Optimise your website for engagement
4) Develop a social media strategy
5) Utilise data to make informed decisions.
Here at Digitex Technologies, we offer a free SEO Audit Report and follow up 20-minute consultation with one of our experts! Find out more about how we can help you boost your online presence and grow your business with our tailor-made, comprehensive SEO strategies!