Big Update: Facebook Has Removed 20% Text Limit On Ad Images

Undoubtedly, Facebook advertisers have seen quite a tough time while putting catchy texts on the image. No matter what, as an advertiser, you can’t put the text on the ad images that will cross the limit.

And the text limit on Facebook ad images is 20%.

It’s time to rephrase it – the text limit on Facebook ad images was 20%.

Yes, it’s good news! Facebook has removed the 20% text limit on the ad images. Now the Facebook advertisers and the marketers can rethink their campaigns with more innovative ways.

After all, texts play a considerable role to reach out to the audience.

There are multiple updates Facebook has given and removing the restrictions of 20% text limit on ads, is a significant one.

The Source

Recently, social media expert and a great personality Matt Navarra has informed about it. In fact, Facebook is inviting all the advertisers to know about the latest update.

In a recent tweet, Matt Navara said “BIG news for Facebook advertisers: Facebook is killing its ‘<20% text in image’ rule for ads

Source: Facebook.”

And it was a happy moment for digital marketers. Showing creativity to catch the audience attention requires catchy phrases. Sometimes implementing these is not really happening because of the text restriction. But now innovation can be portrayed on marketing campaigns to achieve sheer success.

Facebook said –

“At Facebook, we are constantly improving and refining the best ways to improve the quality of ads on our platform. One of the ways is revisiting the effectiveness and impact of existing ad quality checks.

As part of this review, we will no longer penalize ads with higher amounts of image text in auctions and delivery.

As of Sept. 7th, we will begin gradually removing external material and sources that indicate that we enforce high levels of text in images.

Please note, Advertisers will still need to abide by our ad policies regarding the content of the text Advertisers are still encouraged to reduce the amount of text with images, as we have found that images with less than 20% text generally perform better.

  • Facebook”

Currently, Facebook is updating the entire process so that the update can reflect on the ad images quickly.

How Facebook Checked The Parameters Before

Knowing a little history to have a specific and fair idea is always acceptable. It helps marketers and advisers on multiple occasions.

Have a glance of Facebook’s previous take on ad images –

To create a better experience for viewers and advertisers, ads that appear on Facebook, Instagram, and the Audience Network are screened based on the amount of image text used in your ad. Based on this review, advertisements with a higher percentage of image text may not be shown. Please note that exceptions may apply to certain ad images. For example, exemptions apply to book covers, album covers and product images.”

Facebook has clearly mentioned they will not allow over texts on any ad images. Only certain exceptions will be allowed that justifies the marketing sense perfectly. Ads with so many texts on the images will not be approved under any circumstance.

And to make the restriction take the next successful step, Facebook has provided a tool. The Text Overlay Tool always monitors if the text limit is aligning with the restrictions or not.

It is purely an obstacle, but it was standard a few days ago.

That tool will no longer be available. Facebook has made it confirmed to ease back the restriction rule.

Where The Exceptions Were Applied Previously

As you know, Facebook may have applied the 20% text limit on the ad images, but there were certain exceptions. The 20% threshold will not be counted for the following marketing campaigns on ad images.

  • Book covers
  • Infographics
  • Legal disclaimers
  • Event posters
  • Product image to sport a text or label
  • Comics & cartoons
  • Screenshots for multiple things – software and apps

What Were The Facebook Ad Restriction Issues

That not so marketing-friendly Facebook text limit on ad images have caused severe headaches to the marketers and advisers.

They had to reformat the entire marketing strategy to align with the rule. Significant requirements were there to rephrase the texts or edit the ad image.

In fact, during the time the Facebook enforcement processes have proved flawed for multiple sequences. It used to cause a lot of hamper to the entire marketing campaign.

Why The Restriction Was In The First Place

That’s a valid question and quite a surprising one.

It’s the sheer observation done by Facebook. They have noticed that Instagram and Facebook users don’t like the ads that contain too much text on the main ad image. So, the restriction was carried out.

But back in 2018, Facebook has decided to change the rule and deliver some ease to the marketers. The percentage went up. That is why the 20% restriction was implemented to enhance the user experience.

The new update will definitely make an impact. Facebook has already explained that the ad images with less than 20% image text will perform better. But if you add more text on the ad image, then it will not ruin your ad campaign at all. The preference of users is different these days.

If your approach is right, then your ad image with more text will reach out to the potential audience as much as other campaigns.

That’s all folks!