Has your business affected by COVID-19?
If the answer is “No” then congratulations! You are safe; you have some pretty good magic stored in yourself and your business.
If the answer is “Yes” then don’t worry because the entire world is facing the pandemic affected circumstances.
There is no doubt that the lives are flipped upside down and thanks to COVID-19. Well, thanks? No, No! It should be curse to COVID-19!
People have adopted with a new lifestyle like maintaining social distance, using masks, taking sanitisers on the go, cleaning hands very frequently and more hygienic habits are grown. It’s a new world today and hardly the things will go back to normal again.
And have a glance at the Coronovirus marketing stats and you will see how much it has affected the businesses worldwide. Small, medium or large – every business operation hampered to a considerable extent.
But on the bright side (Ohh yes, there is a bright side exists) new opportunities have come to online business, and extraordinary marketing activities has grown.
Today, people are spending more time online. According to Forbes, internet use escalates up to 50% – 70%.
Here are the ways of how you can increase your brand reputation in this COVID-19 crisis time.
People and business have suffered extreme losses due to COVID-19. So, the best way to intact your brand reputation is by giving your helping hand to those who are badly in need of it. Show your generosity to those who need the most to survive.
Whatever it is, you must focus on helping your community. It will benefit your business indirectly; you will get greater exposure. As a result, your brand prominence will enhance.
Now, you can focus on the true spiritual power. Sounds like a Steven Spielberg Sci-Fi movie? Jokes apart, psychological aspects matter a lot.
Take into account the current situation as a reminder. Portray more and more positive messages. And definitely, you will draw more business attention.
It’s a dark situation. People have seen the wrath of this killer virus at it’s extreme, and now they want to see some direction to the light. You need to show how things will restore to normal life.
Develop marketing messages (not gimmicks) like “this phase will pass” to reassure and give confidence to your customers.
Say “Wow!” to the astonishing fact that today’s world is superseded by digital. The pandemic situation is undoubtedly harsh. But digital activities has grown more.
Customers will prefer online shopping more than before. So, you need to attract the online audience attention by scoring on the right channels. And it’s time to grow your business online with a fascinating website.
It doesn’t matter if you are in the service business, you can proffer online consultations and make conversations with your customers. And a fast, user-friendly and attractive website will be of great help.
Following the modern trends (COVID-19 situation), it’s a suitable time to conduct the PPC (Pay Per Click) advertising. Multiple businesses have stopped their PPC campaigns, but it has been observed from the stats that the overall traffic increases.
Don’t worry if you are not into the operations of delivering physical products to the customers. You can generate significant traffic and valuable leads.
Point to be noted; people browse once and again as they have enough time now. It clearly estimates the picture that they will look for required services when the storm gets over.
The Bottom Line
It is entirely certain that businesses all around the world have to explore ingenious ways to reach out to a broad audience in this tragic COVID-19 circumstances.
Ways of interaction, conversations will definitely change. So, businesses and companies need to adapt how to interact with the customers in these changing scenario as well.
Digitex Technologies has immense experience in the digital marketing field of more than 10 years. Our profound knowledge and out of the box thinking are what makes the business go uphill online. And that’s why we have more than hundreds of satisfied customers worldwide.
Yes, we got you covered!
With our expertise, we will make your business grow online with tremendous success in the present situation. We know how the market works.
Don’t stop or pause. Start dreaming and be optimistic. Achieve all your enterprising business goals with us.
Call us at 020 8144 3224 at a convenient time. Have a talk with our experts and grow your business. Best of luck!