Know The Popular Types Of Digital Marketing And Their Significance
Have you ever imagined the growth of the internet in the last decade and the pace at which it is still growing! This pandemic has pushed internet usage even further and people now heavily consume content through this virtual world. The use of smartphones has escalated the significance of digital medium and an average individual is known to spend a large chunk of his time surfing the online world. This has led to the increased growth of online promotional activities and campaigns. This marketing method on the online platform is known as Digital Marketing.
Unlike traditional marketing, you target only the prospects that are interested in buying your products and services. And with so many companies providing digital marketing services around, finding a partner agency to accompany you in your success journey has become all the easier. The cost affordability, the wider reach, the greater impact makes digital marketing win over the conventional marketing methods like the billboard, newspaper, pamphlet, etc. With different types of campaigns and methods, this form of marketing has something or the other for each individual. So time to hire the best digital marketing agency in London and get started.
Different Types Of Digital Marketing
- Social Media Marketing
There is hardly any person who is not aware of social media like Facebook, Twitter, Instagram, LinkedIn, YouTube! The user base of these platforms is on an ever high and is gradually increasing with each passing day. It is not only a place to interact socially but is a promising field for budding companies who wants to attract new customers and find a secure place for themselves. Social Media Marketing is undergoing enormous growth and customizations and you cannot afford to lose its benefits.
- Search Engine Optimization
Rank your business website higher on the SERPs so that your audience finds you when they have a query. An anonymous identity will not help you grow beyond a certain point. The different SEO techniques namely On-page SEO, Off-Page SEO, and Technical SEO conducted by the best SEO agency in London helps you to gain enough visibility on popular Search Engine results.
- Content Marketing
A business wants leads and customers. If you want website traffic that converts and brings profits, you need to aware of the people of your presence. Content marketing through blog posts, Ebooks, Whitepapers, Infographics, and Videos helps you educate the crowd with your business intent.
- Pay per Click
Sometimes you need faster results and there is a robust solution for that. A Pay per Click service allows you to get substantial clicks and website visitors as the publisher pops up your website each time there is a search for the relevant keyword. It is a paid service and you need to pay for every click that comes through that sponsored campaign. Google Adwords, Facebook Paid Ads, Sponsored Messages on LinkedIn are a few examples of this paid campaign service.
- Native Advertising
If you choose to feature your advertising campaign alongside the non-paid content, it is termed Native Advertising. BuzzFeed sponsored posts are a good example of this marketing channel.
- Affiliate Marketing
With so many social media influencers around, you can choose to have them promote your products and you pay a commission to them each time there is a sale. Affiliate marketing is fast picking up the trend because customers find it easy to believe in the word of mouth rather than believing in promotional campaigns.
- Email Marketing
Being the oldest marketing form, promotion through emails is never going to get obsolete. This is a measurable form of a digital campaign and you can have customized messages for different targets. There are different forms of Email Marketing and your partner agency can help you strategize your email campaign in the best way!
- Marketing Automation
With the advent of technology, it has become a lot easier to schedule your recurring tasks through automated software. Email Marketing, Social Media post scheduling, Lead Nurturing Workflow are all set examples of marketing automation services. This helps you to maintain consistency and gives you zero chances of error.
- Online PR
You need to show your online coverage to get more attention from the relevant prospects. This can be done through postings on social media (through journalists), encouraging online reviews and ratings for your company, and engaging in comments and views on your content. Public interaction forms a rock-solid way to take your PR to the next level. The customers start knowing you more personally and they deem you in a good light. It is a trust developer and the loyalty enhancer.
- Inbound Marketing
To make the buyers’ journey enjoyable, you can use any of the aforesaid marketing channels to delight him, interact with him, and guide him through the process. This inbound marketing is effective and at the same time, less expensive.
- Sponsored Content
Sponsored content is a paid form of marketing where you pay the publisher to showcase your content and popularise your brand. This is a highly targeted channel where you get to streamline your audience preference and the choice of timings and location.
What Makes Digital Marketing Important?
Digital marketing is the need of the hour. It helps you reach a global audience as compared to the conventional marketing that has a narrow reach. Digital marketing can be customized for every specific industry and you can expect faster growth and brand recognition. Being a cost-effective channel of promotion, all the new start-ups can easily choose to incorporate this marketing strategy in their promotional goals. Specific targeting helps the companies to get accurate results and better conversions. Moreover, digital marketing is a measurable and traceable form of business promotion where you can easily find any leakage and can take steps to fill the gaps. Whether it’s a brand promotion or a sale triggering, online promotions does it all. So let us have a quick glance at the benefits of hiring the best digital marketing agency in London:
- Precise Targeting
- Quick Results
- Higher ROI
- Better Conversions
- Wider Reach