Introduction: Email marketing is a powerful tool in any marketer’s arsenal. When used effectively, it dramatically increases customer engagement, retention, and overall ROI. This guide aims to provide you with practical, actionable strategies to maximise your email marketing presence. Let’s dive in! Chapter 1: The Art of Crafting Compelling Subject Lines: The subject line is...
To stay ahead of the competition in today’s digital age, businesses must establish a strong online presence. Digital marketing is now an essential component of any successful marketing strategy, allowing companies to reach their target audience, drive engagement, and generate leads. On the other hand, navigating the complex world of digital marketing necessitates expertise, knowledge,...
Servion predicts that, by 2025, AI will power 95% of all customer interactions, including live telephone and online conversations that will leave customers unable to ‘spot the bot’. Driving traffic to your website has demanded your unwavering dedication, with countless hours, determination, and even a well-oiled blogging machine, complemented by a strategic marketing team or...
eCommerce spending is expected to reach £36 billion in 2023, which is a projected 20% increase from 2022. This growth is due to the increase in online shopping habits among consumers, as reported by eMarketer. This a clear indication that consumers are rapidly shifting towards online channels. To break that down further, its reported the...
Digital marketing, its huge, it covers a vast array of services and it is often overwhelming! There are constantly changing algorithms, new technologies, trends, hashtags, and all the jargon to go with it. Where do you even start!? Below are some of the most common issues we see and how to solve them… Let’s start...
You might be surprised to learn that, according to recent research, SEO leads have a 14.6% close rate. That means that, of all the leads generated from SEO, nearly 15% are converted into sales. While this is a relatively high success rate compared to other lead sources, there is always room for improvement. In this...
Are you looking for ways to get your business noticed on the internet? Are you a business owner looking for help with SEO and web development? Digitex Technologies are here to help! We are a UK-based digital marketing agency in London that offer (what we think) are some of the best SEO and web development...
Since the initial days of digital marketing, content has been integral to the process. Therefore, businesses and individual professionals focusing on content and its evolution over the years are natural. One of the best ways to remain informed about the changes is to keep an eye on the present and anticipated market trends. As it...
As a small business, you will face several disadvantages, especially when it comes to marketing. You won’t have enough resources to employ traditional marketing methods, and the meagre efforts you make won’t be enough to handle the competition in the market. This is why; you need to think out of the box and look for...
When Google announced that it would be phasing out third-party cookies within its Chrome browser by 2022, the internet advertising industry was sent into a tailspin. The cookies in question are used by ad tech companies to track people across the web and serve targeted ads. Without them, it would be much harder for those...
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